Creator Economy

What Will People Buy on TikTok in 2024

April 21, 2023
It's no secret that influencers have taken the world by storm, and what started as a trend on Instagram has made its way to TikTok. The short-form video platform is quickly becoming a hub for creators to showcase their favorite products and services, but what will people be buying on TikTok in 2024? Here are a few predictions on how influencers are revolutionizing consumer purchasing:

Making Predictions for Consumer Trends in 2024

While no one can predict the future with 100% accuracy, there are a few trends that seem to be emerging. First and foremost, Gen Z is becoming an increasingly significant demographic, and with that, comes a shift in shopping habits. Gen Z values authenticity and relatability in their influencers, and they tend to be more socially conscious shoppers. Expect to see a rise in environmentally-friendly, sustainable products and brands that align with social and political issues.

As the world becomes more aware of the impact of climate change, consumers are looking for ways to reduce their carbon footprint. This trend is likely to continue, and we can expect to see more and more companies adopting eco-friendly practices. From using recycled materials to reducing waste, businesses are taking steps to be more environmentally responsible. Consumers are also becoming more aware of the ethical implications of their purchases, and they are looking for brands that align with their values.

Secondly, technology continues to play a vital role in consumer purchasing decisions. Augmented reality, virtual try-ons, and personalized recommendations based on data analytics are all changing the way we shop. However, it's important to note that while technology is a powerful tool, it cannot replace the human connection that influencers bring to the table.

As the world becomes more connected, consumers are looking for ways to stay informed and engaged. Social media platforms are becoming increasingly popular, and influencers are using these platforms to connect with their followers. Consumers are looking for influencers who are authentic and relatable, and who share their values. They want to feel like they are part of a community, and they want to be able to engage with their favorite influencers on a personal level. Read next: How Can a Creator Make Money in 2024?

Obviously, the future of consumer trends is exciting and dynamic. As technology continues to evolve, we can expect to see more innovative ways of shopping and interacting with brands. At the same time, consumers are becoming more socially conscious, and they are looking for brands that align with their values. By staying on top of these trends, businesses can position themselves for success in the years to come.

How Influencers are Revolutionizing Consumer Purchasing

Influencer marketing has taken the world by storm. It's no longer just about celebrities endorsing products on TV or billboards. Instead, brands are turning to social media influencers to reach consumers in a more authentic and relatable way. In fact, the influencer marketing industry is projected to be worth $13.8 billion by 2024.

So, what makes influencers so effective at swaying consumer purchasing decisions? One factor is the trust and loyalty they've built with their followers. Influencers typically have a niche audience that trusts their opinions and recommendations. When an influencer promotes a product, their followers are more likely to take notice and consider purchasing it.

Another reason for the success of influencer marketing is the relatability factor. Unlike traditional celebrities who can seem unattainable, influencers are often everyday people who share their lives and experiences on social media. This authenticity and connection with their followers can make their product recommendations feel more genuine and trustworthy.

But it's not just about trust and relatability. Influencers also have the ability to create engaging and visually appealing content that showcases products in a way that traditional advertising cannot. With their creativity and unique perspectives, influencers can make even the most mundane products seem exciting and desirable.

It's no wonder why more and more brands are jumping on the influencer marketing bandwagon. By collaborating with influencers, they can reach new audiences, build brand awareness, and ultimately drive sales. And as the industry continues to grow, it's clear that influencers are here to stay.

Exploring the Potential Impact of Influencers on Shopping in 2024

With the rise of social media and the increasing popularity of influencers, the world of shopping is undergoing a massive transformation. As we look to the future of shopping in 2023, one potential impact of influencers is the rise of "social shopping."

What is social shopping, you may ask? Simply put, it's the merging of the social and e-commerce worlds. The idea is that consumers can purchase products directly through social media platforms, such as Instagram or TikTok, while browsing content from their favorite influencers.

While Instagram has already launched its "Instagram Checkout" feature, which allows users to buy products directly through the app, TikTok has yet to introduce a similar feature. However, it's only a matter of time before they do. With social shopping, consumers can easily purchase products that they see their favorite influencers using, creating a seamless and convenient shopping experience.

But social shopping isn't just beneficial for consumers. It also provides an exciting opportunity for influencers to monetize their content in new and creative ways. By partnering with brands and promoting their products, influencers can earn a commission on any sales made through their unique affiliate links.

Another potential impact of influencers on shopping in 2023 is the increased importance of authenticity. As consumers become more savvy and skeptical of traditional advertising methods, they are turning to influencers to provide honest and authentic reviews of products. Influencers who are transparent and genuine in their recommendations are likely to have a greater impact on their followers' purchasing decisions.

Furthermore, as the world becomes more environmentally conscious, we may see influencers promoting sustainable and eco-friendly products. Consumers are increasingly interested in making ethical and sustainable purchases, and influencers who align with these values are likely to have a greater impact on their followers' shopping habits.

How TikTok is Becoming the Future of Shopping

TikTok has taken the world by storm, with over 1 billion active users worldwide. The platform has become a hub for creativity, inspiration, and entertainment, and it's no surprise that brands are taking notice. With such a massive audience, TikTok presents a unique opportunity for companies to reach new customers and engage with existing ones in a way that's authentic and relatable.

One of the key ways that brands are leveraging TikTok is through collaborations with popular influencers. These creators have amassed huge followings on the platform, and their audiences trust and value their opinions. By partnering with influencers, brands can tap into their reach and credibility, and create content that resonates with their target audience.

But the potential of TikTok goes beyond just influencer collaborations. The platform is constantly evolving, and we're already starting to see features that cater to e-commerce. In-app purchases, for example, allow users to buy products directly within the app, without having to leave and go to a separate website. This streamlined experience is especially appealing to younger generations, who value convenience and speed.

Another exciting development is the rise of live shopping sessions with influencers. These sessions give users a chance to interact with their favorite creators in real-time, ask questions, and get personalized recommendations. It's like having a virtual shopping assistant, and it's a trend that's gaining popularity across social media platforms.

As TikTok continues to grow and evolve, we can expect to see even more innovative features that cater to the needs and preferences of modern shoppers. From augmented reality try-ons to personalized product recommendations, the possibilities are endless. And with its massive and engaged audience, TikTok is poised to become a major player in the future of shopping. In our next article we're exploring how businesses can stay on top of TikTok trends and leverage them to propel their success..


The rise of influencers has been nothing short of remarkable, and it's only going to continue to grow in the coming years. With TikTok becoming a hub for creators to showcase their favorite products and services, we can expect to see a rise in social shopping, personalized recommendations, and sustainable products that align with social and political issues. The future of shopping is looking bright, and influencers are leading the charge.

SquadApp is an AI-powered influencer marketing platform that makes it simple, fast, and efficient for brands and companies to launch advertisement campaigns on TikTok. With SquadApp, brands can easily identify and connect with TikTok influencers who align with their target audience and values, allowing them to effectively promote their goods and products to a wider audience.

Additionally, SquadApp provides a streamlined process for campaign management and allows brands to set clear guidelines for their campaigns, ensuring that their message is communicated clearly and effectively. By leveraging SquadApp's platform, brands can increase their brand awareness, reach new customers, and ultimately drive sales of their products. So if you're a brand looking to promote your products on TikTok, why not give SquadApp a try and see how it can help you achieve your marketing goals?

Share this post

Andrew A.
Marketing enthusiast
Read more



Game streamer
Read more
Squad.App makes influencer marketing transparent and convenient for both the creators and brands using AI-technologies and easy-to-use platform.
Launch a Campaign
By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Launch a Campaign