This year's top 20 most interesting Pinterest influencers are a diverse and captivating bunch. They'll ignite your imagination, spark new ideas, and add a splash of visual delight to your daily scroll. Get ready to dive into a world of captivating boards, stunning photography, and inspiring content that will leave you eager to create, explore, and discover your next obsession.
- Impact on Trends and Consumer Behavior
- Top 20 Pinterest Influencers
Impact on Trends and Consumer Behavior
Statistics show that Pinterest influences purchasing decisions more than any other social media platform. According to a survey, 87% of Pinners have purchased a product because of Pinterest, and 93% use the platform to plan future purchases. This highlights the significant impact Pinterest influencers have on consumer behavior, making them invaluable partners for brands looking to boost their visibility and sales through the platform.
Top 20 Pinterest Influencers
Now, let's dive into the list of the top 20 Pinterest influencers who have mastered the art of pinning and have become leading voices in their respective niches.
1. Joy Cho (Oh Joy!)
Joy Cho, the creative mind behind Oh Joy!, is renowned for her vibrant and whimsical design aesthetic. With millions of followers, Joy's Pinterest account is a treasure trove of design, fashion, and lifestyle inspiration. Her collaboration with brands like Target and Band-Aid showcases her influence in bringing her unique style into mainstream products.
2. Maryann Rizzo
With a keen eye for interior design and architecture, Maryann Rizzo curates boards that are a source of inspiration for anyone looking to beautify their living spaces. Her Pinterest account features a wide range of styles, from rustic country homes to sleek, modern apartments, making her a go-to source for design enthusiasts.
3. Jane Wang
As one of the earliest adopters of Pinterest, Jane Wang, the mother of Pinterest co-founder Ben Silbermann, has amassed a vast following. Her boards cover a diverse array of interests, including food, fashion, and travel, reflecting the broad appeal of Pinterest as a platform.
4. Poppytalk
The duo behind the popular blog Poppytalk, Jan Halvarson and Earl Einarson, have extended their reach to Pinterest, where they share DIY projects, home decor ideas, and more. Their curated content emphasizes the beauty of handmade and artisanal products, resonating with a community of crafters and DIY enthusiasts.
5. Bonnie Tsang
Bonnie Tsang's Pinterest account is a reflection of her minimalist aesthetic, with boards that focus on clean design, fashion, and lifestyle. As a photographer, her keen eye for composition and detail shines through in her curated content, making her a source of inspiration for those drawn to a simplistic and refined style.
6. HonestlyWTF
Erica Chan Coffman, the editor-in-chief of HonestlyWTF, brings her eclectic taste to Pinterest, where she shares everything from DIY projects and fashion to travel and art. Her boards are a testament to her creative spirit and her ability to spot and set trends within the Pinterest community.
7. Megan Gilger (The Fresh Exchange)
Megan Gilger's Pinterest account, The Fresh Exchange, is a breath of fresh air, with boards that focus on outdoor living, seasonal recipes, and sustainable lifestyle choices. Her content encourages followers to embrace a life well-lived, with an emphasis on simplicity and mindfulness.
8. Kate Arends (Wit & Delight)
Kate Arends, the founder of Wit & Delight, uses Pinterest to explore topics related to design, mental health, and personal development. Her thoughtful curation and honest approach to sharing her life's journey resonate with followers looking for content that goes beyond surface-level aesthetics.
9. Cassandra Lavalle (Coco+Kelley)
Cassandra Lavalle's Coco+Kelley Pinterest account is where classic elegance meets modern design. Her boards, which cover interior design, fashion, and entertaining, are curated with an eye for timeless style, making her a favorite among those who appreciate sophistication and glamour.
10. Emily Henderson
Emily Henderson, a stylist and TV host, shares her passion for interior design on Pinterest, where she offers tips on everything from styling bookshelves to choosing the right paint colors. Her approachable and informative content has made her a trusted source for home decor enthusiasts.
11. Sarah Sherman Samuel
Sarah Sherman Samuel, an interior designer and lifestyle blogger, has been making waves on Pinterest with her fresh take on modern design. Her boards showcase a mix of bold colors, patterns, and textures, inspiring followers to experiment with their own home decor choices.
12. Chris Loves Julia
Julia Marcum and her husband Chris are the creative duo behind the popular blog Chris Loves Julia, where they share their renovation projects and design tips. On Pinterest, they offer a behind-the-scenes look at their design process, from mood boards to final room reveals, engaging their audience every step of the way.
13. Justina Blakeney
Justina Blakeney, known for her bohemian and maximalist style, brings a burst of color and energy to Pinterest. Her boards are a celebration of global design influences, plant-filled spaces, and vibrant textiles, inviting followers to embrace a more eclectic and personalized approach to decorating.
14. Erin Hiemstra
Erin Hiemstra, the founder of Apartment 34, curates Pinterest boards that exude sophistication and modern elegance. Her focus on chic interiors, fashion-forward styling, and lifestyle inspiration resonates with followers seeking a polished and refined aesthetic for their own lives.
15. Sarah Yates
Sarah Yates shares her love for healthy living, travel, and design on Pinterest. Her boards reflect a harmonious blend of wellness tips, stunning destinations, and minimalist interiors, offering a holistic approach to curated content that inspires a balanced lifestyle.
16. Bright Bazaar
Will Taylor's Bright Bazaar is a celebration of color in design. His Pinterest account mirrors his blog's focus on colorful, bright interiors, offering a dose of cheer and inspiration to anyone looking to add vibrancy to their life.
17. TomKat Studio
Kim Stoegbauer's TomKat Studio focuses on party planning, DIY projects, and stylish living. Her Pinterest boards are a treasure trove of ideas for anyone looking to add a touch of creativity and fun to their celebrations and everyday life.
18. SF Girl by Bay
Victoria Smith's SF Girl by Bay captures the essence of bohemian modern style. Her Pinterest account is an extension of her blog, offering a curated look at design, photography, and lifestyle through a boho-chic lens
19. Design*Sponge
Grace Bonney's Design*Sponge was a pioneering design blog, and its Pinterest account continues to offer a wealth of inspiration on interior design, DIY projects, and more. Even though the blog has closed, the Pinterest account remains a valuable resource.
20. Nina Garcia
As the editor-in-chief of Elle and a Project Runway judge, Nina Garcia's Pinterest account is a fashion-forward collection of trends, designs, and style inspirations. Her boards reflect her expertise and influence in the fashion industry.
Engaging with Pinterest Influencers
Interacting with Pinterest influencers goes beyond simply following their boards. To truly engage with these creative minds and benefit from their expertise, consider the following strategies:
- Comment on their pins to share your thoughts and appreciation for their content.
- Repin their posts to your own boards, spreading their influence to your followers.
- Collaborate on group boards to contribute your own ideas and inspirations.
- Attend virtual events or webinars hosted by influencers to gain insights and connect with like-minded individuals.
By actively engaging with Pinterest influencers, you not only expand your own creative horizons but also contribute to the vibrant and collaborative community that makes Pinterest a hub of inspiration and innovation.
READ FURTHER: Top 10 Gen Z Fashion Influencers to Follow
